This weekend I was in San Diego, staying right across the street from Fashion Valley, a huge high end mall. Because it’s easy to walk there, it is one of my tourist attractions when I go to San Diego. I always visit the Apple store. They always take time to talk to me at length about anything I want to talk about. (Hah! makes me sound like a lonely old lady who goes around looking for someone who will talk to her. Oh, maybe I am. Not.) Anyway, I tried out the new Macbook and was shocked by its lightning speed. I am still quite happy with my older Powerbook, but had no idea a computer could be as fast as this Macbook. The salesguy – they have some name for them, (not Genius – they are the ones that help you troubleshoot), maybe they call them “best friends,” cause that’s how they act. Anyway he was telling me all about the specs of the computer and why I should get the best hard drive I can afford but don’t need more than the 2G of memory on and on. No pressure, just smart logic is a big seller. I could have just anteed up right then and there and walked out with one.
When I went back to my room, I did the math. The work I’m doing this summer, the plans I have made for the money, which don’t – or haven’t – included a new computer all spun through my head. It’s amazing to me how virtuous I am in my intention to pay off all my debt (which intention I am steadfast in maintaining), until I see something shiny like this new Mac. The world of spending money opens like a giant chasm before me when I see something I really want. It’s an interesting thing to observe. And avoid. (Deep breath, calm down…)
As I walked through that mall, I could see that others are doing the same kind of self calming. Several stores were closing and I noticed a couple of others are no longer there. Even in San Diego, even in a mall with Nordstroms, Bloomingdales, Tiffany, Prada and Kate Spade, people are keeping a tighter rein on their purse strings, it seems. Guess it’s just the right thing to do. For now. It will be interesting to see if this continues into the future, once we get used to holding back the non-essential spending. I am sure it will for me. Enough stuff is enough.